The BCMPA is a trade association with a growing membership of over 190 businesses across the UK who provide outsourcing facilities and services across the supply chain, from manufacturing and packing, to logisitcs and e-commerce solutions.
The task:
To build awareness and reputation of the BCMPA and its member companies through targetted trade exhibitions and associated literature, in order to grow online traffic and sales leads. This is supported by press advertising along with other marketing collateral to help grow membership and broaden the reach of the association within the industry.
Our solutions:
The use of the BCMPA blue as a background colour aids recognition from a distance. The difficulty with representing a diverse range of market sectors has been resolved by creating a circular theme in keeping with the branding, which combines images with key phrases. This way a central focal image can be supported by a satellite network of associated images and text to visually represent supply chain connectivity. Colours and images can be switched for different sectors while maintaining familiar brand values.
The hospitality zone at Contract Pack 2022, NEC, covering an area of 48sq mts, supported 20 exhibiting BCMPA members and many other visiting members along with their guests.
A reconfigurable exhibition system is used for smaller events, to provide an economic solution that can be tailored to different stand layouts, sizes, and markets. Exhibition graphics are tailored towards specific market sectors through a changing palette of colours and imagery, to strengthen the vertical market while still connecting to the overall brand.