The BCMPA is a trade association with a growing membership of over 180 businesses across the UK who provide outsourcing facilities and services across the supply chain, from manufacturing and packing, to logisitcs and e-commerce solutions.
The task:
To build a strong digital presence that was able to accommodate a wide mix of different types of member companies, and carry that identity through into trade exhbitions, advertising and other marketing collateral to help grow membership and broaden the reach of the association within the industry.
Our solutions:
A website that focuses on a simple site structure and a powerful and flexible search facility, in order to aid the ability of users to shortlist potential outsourcing partners quickly and intuitively. The search includes over 150 terms within 5 categories and regularly achieves over 3,000 visitors per month.
The site is used by national retailers and high street brands as well as growing SMEs, regularly reaching over 3,000 visitors a month.
The listing is updated on the fly, enabling users to rapidly shortlist members with the specific facilities and expertise they require within any of the sectors specified. This way it is possible to shortlist and review BCMPA members' profile pages within seconds of starting a search.